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How to Get a Shoe Deal in NBA 2K23: Current and Next Gen

2022-09-15 18:00
Wondering how to secure your own shoe brand endorsement deal in NBA 2K23? We've got you covered.
How to Get a Shoe Deal in NBA 2K23: Current and Next Gen

Wondering how to secure your own shoe brand endorsement deal in NBA 2K23? We've got you covered.

As longtime NBA 2K players can likely attest to, getting your own shoe deal in MyCAREER was one of the best feelings as not only did you get nice rewards like free shoes, VC payouts and store discounts, but it was also possible to create your own signature shoe line as well. For those wondering if the feature remains the same in this year's game, here's a breakdown of to get a shoe deal in NBA 2K23 MyCAREER on Current Gen and Next Gen.

How to Get a Shoe Deal in NBA 2K23: Current and Next Gen

Sadly, at the time of publication, it appears the feature is a wash in NBA 2K23 on both versions of the game.

In NBA 2K23 Current Gen, a method has yet to be discovered at all, let alone widely shared online.

Meanwhile, for those on Next Gen, the game technically does have a known pathway to a shoe deal, but it doesn't seem all that worth it to complete at the moment.

Similar to NBA 2K22 Next Gen's system, 2K23 invites players to work on their Personal Brands off the court and meet certain milestones to impress the company of their choosing:

  • Nike Shoe Deal Requirements: 420,000 Fans, 6 Corporate Levels, 10 Solo Player Levels
  • Jordan Shoe Deal Requirements: 415,000 Fans, 9 Flashy Levels, 9 Fashion Levels
  • Adidas Shoe Deal Requirements: 390,000 Fans, 8 Free Spirit Levels, 10 Music Levels
  • New Balance Shoe Deal Requirements: 365,000 Fans, 9 Team Oriented Levels, 7 Fundamentals Levels
  • Puma Shoe Deal Requirements: 355,000 Fans, 7 Free Spirit Levels, 7 NBA Levels
  • Converse Shoe Deal Requirements: 350,000 Fans, 8 Free Spirit Levels, 6 Fashion Levels
  • Under Armour Shoe Deal Requirements: 345,000 Fans, 4 Corporate Levels, 8 Team Oriented Levels

This becomes something emphasized once players progress far enough in the story to activate the "Going National" questline.

Unfortunately, however, there does appear to be a common bug with the objectives at the moment that makes it so that it's impossible to sign a deal with certain regardless of whether or not players have met the requirements.

We will update this article once more information on the topic is released, so feel free to check back soon.

For more on NBA 2K23, feel free to check out:


This article was originally published on dbltap as How to Get a Shoe Deal in NBA 2K23: Current and Next Gen.